Asked and Answered

In this month’s feature, the ECC Board asked their colleagues about the best methods and practices for making connections in the publishing industry.

“When you have the opportunity, ask lots of questions!!! Especially if you have landed a job (congrats) your boss is the perfect place to start, not just questions about the task at hand but about how the business works! And attend everything industry related you can, many times there are volunteer opportunities you may not even know about, and definitely join trade organizations like the Young to Publishing Group- it’s a great way to network with your peers, and meet other publishing professionals!” — Chrissy Noh, Marketing Director, Simon & Schuster Children’s Publishing

“When making connections in the industry, it’s helpful to meet people in a more social setting.  At the start of my career, getting to know people on a personal level helped me make bonds throughout the industry that proved to be vital as I continued on my career path.” — Gillian Levinson, Assistant Director of Paperbacks & Publishing at Random House Children’s Books

“Have a natural conversation, maybe about similar books you’ve read (maybe slip in some books you’ve worked on) and/or TV shows or movies you’ve recently watched, etc–whatever it is that you can find common ground on. Be friendly, without the ulterior motive of just wanting to network for your career. You’ll be much more relaxed…and this is coming from an introvert!” — Marissa Finkelstein, Associate Production Editor, Little, Brown Books for Young Readers

“Truthfully, I’ve always found networking a bit nerve-wracking, especially when I was just starting out and shouting down my impostor syndrome on the regular. I think we tend to think of networking as taking place over one high-powered agent lunch or one scintillating conversation, but some of my most meaningful connections were made through more personal, regular interactions. It might be a congratulatory e-mail to an agent on an exciting new deal, or popping my head into a coworker’s office to say hello, or boosting an author’s gorgeous cover reveal. Don’t only reach out to someone when you have an agenda! It takes time to get to know someone and to build a relationship. It’s more valuable (and fun!) if you reach out to people with the goal of getting to know who they are, rather than what they can do for you. Frankly, we’re all a bunch of passionate book nerds, so we have a lot in common and chances are, we’ll get along!

There is a lot of emphasis on making the right contacts and getting to know who’s who, but you should also get to know your peers – they’ll become the high-powered editors, agents, and publishing professionals you work with! My network (and friend group!) is made up of the same editorial assistants, junior agents, and debut writers that I came up with. Along the same note, be generous with your time and always pay it forward! Offer to give notes on a submission, “proofread an e-mail real quick,” or make an introduction. I’m a big subscriber of shine theory (which applies to all genders) and believe that a rising tide lifts all ships.

Lastly, it’s okay to feel a bit overwhelmed at a crowded mixer or dread small talk. You should go outside your comfort zone, but you also don’t have to force yourself into uncomfortable situations. There’s no one way to network. I prefer getting to know people one-on-one, so I’ll often just give my card at an event so we can set up a call or a lunch later rather than shout at each other.” — Tiffany Liao, Editor at Henry Holt Books for Young Readers

April / May / June 2017

Random House Children’s Books

Cassandra Fernandez, formerly corporate communications assistant at Simon & Schuster, has joined as Random House Children’s Books marketing assistant.

Sydney Tillman has joined Random House Children’s Books as publicity assistant.

Simon & Schuster Children’s Publishing

Danielle Finnegan has joined has Simon & Schuster Children’s Publishing as digital marketing assistant.

Amy Hendricks is joining Simon Pulse, Aladdin, Little Simon, and Simon Spotlight as marketing coordinator, effective June 26.

Nicole Fiorica has joined Margaret K. McElderry Books as editorial assistant.

Casey Nugent has joined as subsidiary rights assistant.

Janine Perez has been promoted to associate digital marketing manager at Simon & Schuster Children’s Publishing.

Sight to Sound: Meet the Audio Department!

In brief, what does your team do?

The Scholastic Audio team is responsible for identifying titles on Scholastic’s print list for audiobook development. This encompasses a wide variety of duties since we’re building everything from the ground up in-house. We correspond with agents on the front-end if we need to negotiate the audio rights and then once everything is settled we’re able to begin shepherding a project through the audio production process. This includes casting, recording, editing, and follows all the way through to designing the packaging and distributing files and metadata to our accounts. It’s a fairly comprehensive process, but being involved at each and every stage ensures we’re producing audiobooks of the highest caliber.

What are the differences between how you evaluate a manuscript for audio publication vs. print?

I actually think a lot of what we’re looking for is not dissimilar to what print editors seek in a manuscript. First and foremost, the writing has to sing. There needs to be a very strong authorial voice that can captivate a listener and carry them through the entirety of the story. This can mean a number of things, though, but it keeps things interesting since it allows us to consider a variety of projects. For example, there might be a manuscript with tremendous lyricism whose incantatory prose washes over a listener in a sublime way. Or perhaps we’re dealing with a book that has a powerful plot engine that pushes the listener to the edge of their seat and makes them stay tuned. Both make wonderful, albeit very different, audiobooks and it’s always fun to discover what makes something tick because each work is unique. 

What’s one thing that people generally get wrong about your department?

I think some people tend to believe the audiobooks our team develops are simply straight recordings of a book’s text. However, we take great pride in creating immersive recordings that can contain original music, sound effects, and multiple narrators to breathe life into a story. There’s a great deal of craft and care that goes into our audiobooks because we truly want to honor the author’s work/intent while also presenting the story in a different and exciting way. This means we’ll often go to great lengths to get a particular sound that’s just right. For instance, we have a Foley floor in our studio with a section that’s filled with crushed CDs and if you mic it properly it can sound like wind rustling a tree’s leaves. It’s sort of out there, but it works!

What’s the most difficult thing about working on audiobooks?

Even though it’s an exciting part of the process, I think casting narrators can present some unexpected challenges. The voice of the narrator is what anchors the story so we’re very careful to make sure the people we cast reflect the tone of the writing and characters in an authentic way. It’s not unusual for us to cycle through multiple auditions for just one title, but with feedback from our production staff and editorial team we’re usually able to find the right person for the job. We also work closely with the author to make sure the narrator we pick is syncing up with how the author hears the writing in their head. It helps that we work with a bunch of great studios and agencies that have some amazing talent in their stables so it’s often more a matter of persistence to find the right voice since we know there’s someone out there who is perfect for whatever role we’re looking to fill.   

What is the best thing about your job?

This may sound a bit hokey, but I kind of love the idea that audiobook publishers are, in some small way, torchbearers for the ancient oral tradition of storytelling. People have been listening to stories for centuries and it’s wonderful to be able to keep the flame alive and see that people still really respond to the experience, but in a fully modernized way. I like to think Homer would be proud of the work we do.

Q&A with Jen Keenan, Senior Designer, Little, Brown Books for Young Readers

What and where was your first position in the book industry, and what was the most significant learning experience you took away from it?

My first position in the book industry was a designer at Workman Publishing. It turns out that upon graduating college I thought I knew how to lay out a book, but I learned very quickly that there are literal type setting wizards out there and it was much harder to lay out, for example, a 400-page craft book with sidebars, pictures, illustrated steps, and a color insert in the middle, etc. than a 30-page fake book project in a college design class. So, it was quite an eye-opening experience to work with professional type setters. While at the time I wasn’t necessarily super into the particular design aesthetic—I knew I wanted to get into children’s books rather than adult books—I realized that it was actually an incredibly valuable learning experience. I learned how to set up very complex books. Even though I am only laying out 32-48 page books now, I still try to use the smart styling I learned from the wizards at Workman.

What’s your absolute favorite part about working on picture books?

My favorite part about working in picture books is that it is a true collaboration. This can also be difficult sometimes because there are lots of people with different ideas/opinions. But for the most part, it’s pretty amazing that there is this little manuscript that’s brought to this almost living, breathing thing with the talent and brains of so many folks. (Not a literal breathing thing of course—but sometimes, it really feels like your baby!) It’s especially exciting when a new artist or author is being published for the first time because they are so excited! Also, I love that it is a physical design that lasts forever, and I can go into a book store and find my name in a book. Other design projects that I have worked on outside of the book world don’t have that permanence. Okay, so those were three favorite things, not one.

What is the typical process for designing a picture book, and how long does it take?

The typical process is that an editor will bring a manuscript to our publishing committee—this could be a MS (manuscript) they have found, a MS that was sent to them from an agent or author who they have met and/or worked with before. If they are excited about it, they bring it to the meeting and people on the committee read the MS and give opinions on whether they think it would be suited for LBYR, what the sales record is of that author or illustrator, whether there are any red flags with the subject matter, etc. People in the meeting include the publisher, editors, people in sales who work with all of the different book buyers, our financial team, the creative director, among others.

Once it gets through all the hoops to being accepted as a project, the editor works with the author on the manuscript. Sometimes they need quite a bit of rewriting, while other times, they are pretty close. If the author is not an illustrator, then the editor and designer/art director will pitch various artists for the project and bring this again to a meeting of all the publishing folks to get approval on the top three choices that we have narrowed artists down to. When everyone is on board, we contact the artist or the artist’s agent and contract signing/negotiations begin. Sometimes an artist will not be available or interested in the project, but assuming the artist works out, we then move onto making a schedule for sketches, revisions and taking art to final.

While the artist is sketching, the designer will usually set up a very rough text galley, so that the artist knows how much space the text will take up. We go through several rounds of sketch revisions and then the art is taken to final. We also have to decide what kind of paper the book should print on and if there are going to be any special effects. Ideally, this happens early in the book planning process, but typically does not happen until we see the artwork so that we can better decide what would look best.

Once the manuscript is copyedited, it is then given to the designer to get started with layout. A typical picture book will usually route at least 4-6 times. Then once everything is approved, it goes to the printer. However, we are still not done!

You then get color proofs and work with the production team to color correct the artwork, which the artist also gets to critique to make sure they are happy with the art. We usually get at least three rounds of proofs. Then, the book starts being made.

Keep in mind—it is May of 2017, and I have just sent all of my titles to the printer that come out in Spring 2018—so you work on a children’s book for at least a year start to finish. And some books (like Radiant Child) were in the works for over five years! Though, that tends to be unusual. And don’t forget about all the hardworking sales folks who promote and share the book before it is even out to ensure that it lands on book store shelves!

How does being an illustrator yourself influence the way you work as a designer?

I think being an illustrator really helps my ability to art direct other illustrators. I understand what it is like to get attached to a piece of art, and how difficult and time consuming it can be to make changes. I also understand the “vibe” the illustrator is going for with their style. I try to compliment or mirror that style with my layout and design choices.

How would you describe the color yellow to someone who’s blind?

Warm, happy, the feeling of the warm sun on your face on a hot summer day.

Five Things to Know about the Bologna Children’s Book Fair

Imagine a children’s book paradise in the sunny hills of northern Italy, where kid-lit lovers from across the globe converge to enjoy delicious pasta, gelato, and conversation about all of our favorite books. That place is real — it’s the Bologna Book Fair, held every spring in Bologna, Italy! Here are five things you should know about the Bologna Children’s Book Fair:

  1. Unlike most US-based publishing conventions you may have heard of, the Bologna Book Fair has a strong focus on buying and selling international rights. Subsidiary Rights teams from publishers and literary agencies across the world come to pitch books from their list to acquiring editors from everywhere you can think of.
  2. Many attendees, rights-sellers and editors alike, take back-to-back meetings for the duration of the fair — which can add up to over 60 meetings over the span of four days!
  3. Aside from selling foreign rights, the Bologna Book Fair also shines the spotlight on up-and-coming illustrators. There is an exhibition featuring 75 new illustrators, as well as an “illustrators’ wall,” where any artist can post samples of their work (see a photo here).
  4. One of the main objectives of meetings at Bologna is to determine what types of books are working best in different markets. For the past few years, there hasn’t been a dominating trend, as most publishers focus on finding titles that are just right for their list. (You can see a run-down of trends discussed at this year’s fair Publishers’ Weekly here).
  5. Several awards are announced each year at the fair, including the Bologna Ragazzi Awards (a past winner you may know is Peter Sís’ The Wall (Farrar, Strous & Giroux BYR / Macmillan, 2007)) and the Hans Christian Andersen Award (which has previously been awarded to American authors Scott O’Dell, Paula Fox, Virginia Hamilton, Katherine Paterson, and Maurice Sendak). The 2018 nominees for the Hans Christian Andersen Award were announced at this year’s fair, and include author Pam Muñoz Ryan and illustrator Jerry Pinkney.