Allison Verost, Vice President Marketing & Publicity of Macmillan Children’s Publishing Group

1. Tell us a little about your role at Macmillan. What do you do within the Children’s Group?

I’m the Vice President of Publicity and Marketing at Macmillan Children’s Publishing Group. Essentially, my job is to get our books in the hands of booksellers, teachers, librarians, media, and ultimately our readers. I love that every day presents different goals and challenges, but the focus is always on connecting our authors with their fans.

2. What was your first job in publishing?

I started out as a Publicity Assistant, working on licensed books and paperback reprints. I’m pretty sure the majority of my first three months on the job I spent answering phones, putting books in jiffy envelopes, and answering fan mail on behalf of Roald Dahl. All excellent on the job training! I think my second day at Penguin, Judy Blume called and I had this moment of thinking, “Judy Blume is a real person!” and “I’m so lucky to be working in publishing!”

3. What advice would you give to a young professional in the industry?

Look for every opportunity to take on more responsibility: offer to take notes in meetings to find out more about a new area of the business, and never say “that’s not my job;” find something that no one else is doing and figure out the best way to do it.

4. You were recently promoted to Vice President of Publicity and Marketing. Can you tell us what you’re looking forward to in your new role, and what some of your goals are by merging these two departments?

I’m very excited about the new role! It allows me to ensure all aspects of our plans across school & library, advertising, digital marketing, trade marketing and publicity, all work hand-in-hand to ensure our messaging is clear, and that we’re reaching the right audience for our books. Macmillan has a phenomenal team, and I’m looking forward to seeing the ideas that develop when people work together outside of their job description.

       5. What is your favorite part and the most challenging part about your job?

My favorite part is definitely meeting readers and fans of our books.  I’m lucky enough to travel to a fair amount to bookstores, festivals, and schools where I can see readers in the wild. There’s nothing quite like seeing a reader jump up and down, or break out into happy tears after meeting an author. We never get to see that kind of stuff within the office walls!  The most challenging part is finding the time to make it all happen.

6. What are you reading now?

I just finished Gayle Forman’s upcoming adult novel, Leave Me. It is incredible and should be required reading for working moms!

Asked and Answered


If you could work in any other department in children’s publishing, what would that be?”

“If I had a chance to work in another department, I would love to spend some time in Sub Rights. Earlier in my career, I had a position in which I wore more than one hat, and one of them was handling translation rights. I loved meeting editors and agents from Europe, South America, and Asia; learning about the intricacies of their markets; and placing the right books with the right publishers in the right countries. Now, watching the superb work done by all the Sub Rights folks at Hachette, I’m reminded of how much fun I had moonlighting in rights sales and wish I’d had the chance to spend more time in that world.”

Andy Ball, Senior Managing Editor for Little, Brown Books for Young Readers, Orbit and Redhook, and Yen Press LLC

“If I could work in any other department, I’d be interested in working in Audio. I am intrigued by the unique reading experience audio books offer to listeners and wouldn’t mind learning more about this fast-growing part of our industry!”

Isa Caban, Marketing Coordinator for Simon & Schuster

“If I were to try out a different position, it would be within Sales. While I am likely romanticizing the role in my mind a bit, I love the idea of getting the books we publish out into the world, particularly in schools, libraries, and independent bookstores. I have sound people skills, and it would be satisfying to use them for a different purpose.”

Amy Carlisle, Managing Editor at HMH Books for Young Readers

“I have worked in Subsidiary rights now for over 12 years so it is difficult to imagine myself in a different department altogether! But at this point in my career I know where my strengths and interest lie and would have to say publicity. In rights, we work across a number of different departments on a day-to-day basis and interact regularly with finance, marketing, editorial and publicity.  We frequently collaborate with publicity on international author tours, helping to manage schedules, interviews, and material and I really enjoy working directly with Scholastic’s talented authors and illustrators.

A few years back, I was able to accompany R.L. Stine (Goosebumps) and Kathryn Lasky (Guardians of Ga’Hoole) on tour in Paris for the Salon du Livre. It was the most amazing time and I found I loved working with the authors one-on-one and being a resource for them during their trip.  I think that there is some overlap in the skill/ sets or traits that would make one successful in both Rights or Publicity: being organized and detail oriented, having real enthusiasm for books and their creators, the ability to multi-task and prioritize – and being open to travel!”

Janelle DeLuise, Associate Director, International Rights, Scholastic

“I would have to say I’m torn between sales and editorial. Working in editorial would be very rewarding because you get to work with an author on their manuscript from the very early stages. Watching stories go from being word documents to being real live books and knowing that you had a hand in that transformation would be a pretty great experience. On the other end of the spectrum going on sales calls and having the immediate satisfaction of making a sale and getting great books into stores sounds very fun to me.”

Johanna Kirby, Associate Marketing Manager, Macmillan Children’s Publishing Group

“This is an extremely difficult question. I’ve been in publishing long enough to say that I know—without a doubt—I would be a terrible editor, publisher, publicist, sales associate… you get the idea. I would win the award for the worst managing editor ever. Hands down, no contest.

If I could entertain another position, it would have to be in Production. Working in Design, I’m fortunate to work closely with a lot of extremely talented production people. I don’t know how many times I’ve had an image look great on-screen and look miserable on paper. Production always finds a way to get that image to translate successfully.

I can always count on Production to brainstorm with me—help me understand the best process to make a book look its best. I would love to explore that world—to know types of paper/inks/special effect-stuff. Of course, I would fail miserably at the scheduling aspect. (Of which I know nothing about. . . The learning curve would be quite vast.)”

Sarah Kaufman, Senior Designer, HarperCollins Children’s Books

“I would definitely want to work in Design. Growing up, I never realized that you didn’t have to be an artist or illustrator to work in an art department. I didn’t know there was a job where you could work with artists to help cultivate their work and weigh in on the creative process… and then do the Photoshop dirty work behind the scenes! I’m also really intrigued by typesetting and fonts and the little details on the inside of a novel. As a reader, I always take those things for granted. I’m glad that in my job as a Managing Editor I work really closely with Designers and occasionally get a sneak peek into their world.”

Liz Lunn, Managing Editorial, Penguin Young Readers

 

ECC Game Night Recap

For our March social event, members of the ECC escaped the last of the cold weather to gather around for libations, shoptalk and games. Did you know that CARDS AGAINST HUMANITY could actually get more fun? Toss in a little APPLES TO APPLES, and it’s a whole new ball game. By the end of the evening, there were winners and new friends and a whole lot of excitement for the events to come.

Thank you to everyone that joined us – send us any feedback or suggestions you may have about these events please email us at eccnewsletter@cbcbooks.org. Until the next time ECCers!

Children’s Book Week 2016 Kick-Off Event Recap

The first week of May marked the 97th annual Children’s Book Week. To kick off the CBW festivities, an interactive event was held at the West Village’s Jefferson Market branch of the New York Public Library. Around forty children came to play games, make arts and crafts, and meet their favorite authors and illustrators. There was even a surprise visit from Curious George himself!

Some kids helped authors write a story for kids’ book artists to illustrate in a hilarious game of “Story Ball,” while others joined the authors and illustrators to act out their favorite books and characters in a rousing game of charades. But no trip to the library is complete without some quiet time—the laughter was hushed during a soothing and relaxing session of yoga, which was perfectly crafted for our youngest readers.

After yoga, kids decorated their own paper crowns and notebooks with silly stickers, while waiting to meet their favorite creators in the book signing area. It was a perfect start to Children’s Book Week, filled with everything we love about working in children’s book publishing: enthusiastic young readers, engaging authors and illustrators who know how to capture the joy of being a kid, and lots of fun!

ECC “The Life of a Graphic Novel” Recap

The ECC held its second Continuing Education event of the year on Tuesday, April 26th—a panel titled “The Life of a Graphic Novel” that explored how graphic novels are produced from acquisitions to publication, as well as how comics and graphic novels fit in the book publishing industry today. The panel featured three graphic novel industry professionals Judith Hansen, an intellectual property lawyer and agent who specializes in comics; Gina Gagliano, Marketing and Publicity Manager for First Second Books; and Cassandra Pelham, Senior Editor at Graphix and Scholastic Press. Together, these luminaries spoke before a full house of young publishing professionals at the Children’s Book Council office in Midtown.

Judith, Gina, and Cassandra represent three key points in the graphic novel publication process, from acquisitions to editorial to marketing, and they shared with us their expertise working with this unique format. As the popularity of comics and graphic novels grows—especially with younger readers—more and more publishers have begun to invest in them. But not all publishers are alike in this regard, as Judith pointed out: some publish comics and graphic novels almost exclusively, while some have specific imprints for them. Other publishers do not separate comics from other formats, so their lists feature a mix of multiple formats. It seems that the publishers who are most successful with comics and graphic novels tend to be those who have devoted talented people who understand the comics market and audience—an audience that is distinct from a general book-buying one.

Our comics powerhouses also spoke about one crucial difference between graphic and prose novels: their production time. As Gina and Cassandra pointed out, graphic novels take a very long time to make, from approving the original script, to sketching, to inking and coloring—and, of course, lettering all of the text. The whole process can take upwards of three years to complete, and it’s not uncommon for these books to take longer. Sometimes, there is only one author who creates the whole work; other times, there can be multiple authors and illustrators, as well as colorists and letterers. For those who wish to work with comics, it’s best to understand that the process is often a time and financial investment—but a worthwhile one, too. It might take a village (and years!) to create a graphic novel, but the result can be a beautiful work that is every bit as much a visual work of art as a literary one.

Summer Volunteer Opportunities

Beautify Red Hook Parks 
Saturday May 28, 10am-1pm
Red Hook, Brooklyn
Help maintain parks and other community green spaces in Red Hook, Brooklyn. Tasks vary depending on the season, but may include weeding, mulching, planting, raking, garbage pickup, painting, and other tasks as needed. Exact locations are walk-able from Red Hook Recreation Center.

Morning Organize the Brooklyn Public Library – New Utrecht Branch
Saturday May 28, 10:15am-12pm
Bensonhurst, Brooklyn
Provide much needed support for our public libraries. Sort and shelve books, prepare reserve items, weed out old circulations and other general library assistance.

Art Explorers at Hudson Guild (1st Grade)
Fridays, 4:30-5:15pm (perfect for Summer Fridays!)
Chelsea, New York
Make sure to wear your creativity cap to this Art Explorers at Hudson Guild. The group will become imagination explorers and engage in a variety of projects throughout the session. Volunteers of all experience levels are welcome.

Bedtime Stories with the Educational Alliance at PS 140
Lower East Side, New York
Fridays 4-5pm (perfect for Summer Fridays!)
Drift off into a world of awe and wonder with the Kindergarten students from the Educational Alliance at PS 140 M, an after-school program located on the Lower East Side. Volunteers will foster a love of learning by reading with students in small groups or in one on one pairs in order to make books and reading a fun and enriching part of their lives. Each session will conclude with a themed craft activity.

 

April/May 2016

Congratulations on your new positions!

Houghton Mifflin Harcourt Books for Young Readers

Alia Almeida will join the company as marketing associate on April 11, working from the New York office. She was previously an integrated marketing operations assistant at Harper Children’s.

Little, Brown and Company Books for Young Readers

Angela Taldone joins the house as design assistant.

Daniella Valladares has been named assistant editor, brand, licensed, and media tie-in publishing. She was previously an assistant editor at HarperCollins.

Hallie Tibbetts has been hired as an editorial assistant.

Macmillan Children’s Publishing Group

Borana Greku has been promoted to advertising & promotions associate.

Summer Ogata moves up to associate manager, school & library marketing.

Random House Children’s Books

Meika Hashimoto has joined the company’s licensed editorial department as associate editor.

Lauren Morgan moves up to subsidiary rights coordinator.

Catherine Mucciardi has been named assistant art director.

Sam Terris moves up to associate publicist.

Simon & Schuster Children’s Publishing

Sarah Jane Abbott moves up to assistant editor at Paula Wiseman Books and Beach Lane Books.

Nicole Ellul is being promoted to associate editor at Simon Pulse.

Chloe Foglia moves up to associate art director.

Liz Kossnar moves up to assistant editor at Simon & Schuster Books for Young Readers.

Diego Molano Rodriguez joins the company as sales assistant.

Annie Nybo moves up to associate editor at Margaret K. McElderry Books.

Alexa Pastor is being promoted to assistant editor at Simon & Schuster Books for Young Readers.

Emma Sector moves up to assistant editor at Aladdin.

The Square Root of Summer

After her grandfather dies, Gottie H. Oppenheimer starts to lose time. One minute she’ll be in the present, trying to endure her first summer without Grey and navigating awkward encounters with her secret ex-boyfriend who just happens to be her older brother’s best friend. The next minute, she’s reliving key moments from her past that seem to be leading to something specific: the day Grey died; a day she doesn’t think she’ll survive reliving.

Gottie, a quantum physics enthusiast, is sure that wormholes are at the source of her sudden ability to time travel, and she’s determined to figure out exactly how the science works. But things become more complicated when Thomas, her childhood best friend to whom she hasn’t spoken in years, suddenly returns and won’t stop mentioning an email that she has no memory of sending. As she hurtles towards the end of the summer and the anniversary of Grey’s death, time begins to unravel. Gottie must find a way to come to terms with everything she knows–and doesn’t know–about her past.

This is a stunning, beautifully-written meditation on family, loss, the ways our past can define us, and what it truly means to love someone. Each page holds something unexpected, and fans of epic romance, family dramas, physics, and science fiction will want to find a wormhole of their own so they can experience this book again and again.

What Does the Fox Say?

It doesn’t seem like that long ago when everyone was bopping their heads along to the YouTube sensation “What Does the Fox Say?” at their desk, on the train, or in their car. The song’s picture book adaptation followed shortly after the craze exploded into mainstream culture, proving to be a successful venture into how fast a publisher can get a book to market following this type of fad. In case you missed the “What Does the Fox Say?” wave, the song explores what sounds a fox might make. After all, if a “cat goes meow,” and a “dog goes woof,” what is the fox’s signature noise? The Norwegian brother duo known as Ylvis set out to find this answer.

The text and illustrations pair together nicely. The absurdist art style, which ranges from cute and abstract to comically sinister—sometimes all on one page—complements the fun, nonsensical nature of the song in what’s sure to be an interactive bedtime story. Parents can even go so far as to have their kids read along with the song lyrics, harking back to the old book-and-tape/CD days. The book is rather short and doesn’t include the entire lyrics, perhaps enhancing its re-readability. That is, until we find the answer to the burning question that defines one of life’s greatest mysteries: “What does the fox say?”

Simon vs. the Homo Sapiens Agenda

This is one of those books that I meant to read when it came out, but it got swept up in the wave of my never-ending TBR pile. If I had known what I was missing, Simon would have been at the top of my list. PSA: read this book ASAP!

Simon is seventeen, he loves Oreos, and he’s secretly gay. Not because he’s ashamed, but he doesn’t want to be put under a microscope, or make it be a Big Deal. Simon has another secret, which are his emails with a guy at his school, who’s also gay and not out yet. But when someone tries to use those emails against him, Simon struggles to keep control of his secret, and to protect the trust he has with his confidante. This poignant tale is part coming-out story, part growing up story, and part mystery – who could this adorable, smart, confusing guy be? It’s hard not to fall in love with Simon’s exuberance, tendency to express himself in phrases, and quirky humor. If you’re looking to feel full to the brim, this book is for you.