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Eloise at The Plaza Selects Every Child a Reader As Its Literacy Event




New York, NY — April 23, 2013 – Eloise at The Plaza, the one-of-a-kind shop, reading room, and event venue of Kay Thompson’s iconic children’s book heroine Eloise, famously illustrated by Hilary Knight —located in the historic New York City hotel—has selected Every Child a Reader (ECAR) as its official literacy event partner. Beginning with appearances by Fiona Robinson, Grace Maccarone, and Betsy & Ted Lewin at Eloise at the Plaza during the 94th annual celebration of Children’s Book Week (May 13-19, 2013), the two organizations will host a variety of literacy programs for children throughout the year, including Summer Reading, Back to School, Story Time with Santa, and A Giving Tree for the Holidays. A portion of the proceeds from these events will be donated to Every Child a Reader, a 501(c)(3) literacy organization dedicated to instilling a life-long love of reading in children.

For almost 60 years, young readers have reveled in the antics of precocious 6-year-old Eloise as she “skidders” about the famed hotel. Eloise at The Plaza is proud to partner with Every Child a Reader (ECAR), to bring children’s book events to her generations of fans. The partnership will kick off with events during Children’s Book Week (CBW), the longest-running national literacy initiative in the country, administered annually by ECAR. Fiona Robinson, Grace Maccarone, and Betsy & Ted Lewin, will appear in the Library at Eloise at the Plaza for readings and signings from 4-5pm on Tuesday, May 14th, Wednesday, May 15th, and Thursday, May 16th, respectively. Due to limited capacity, reservations are strongly suggested (by phone: 212-546-5460, or email: Eloise@theplazany.com).

The Eloise Shop will also introduce its “Rawther Official Eloise Reader Club Card” during Children’s Book Week. For every book purchased in the store, a portion of the proceeds will be donated to ECAR. After 10 purchases by a parent or caregiver, children receive a $10.00 gift card to The Eloise Shop. Reader Club Cards will be included in all birthday party and Rawther Fancy Tea gift bags given to customers in-store. Eloise at The Plaza will promote the Reader Card through dedicated e-blasts, social media, and via www.theplazany.com.

“Eloise and ECAR are a natural fit for one another. The stories of Eloise are multigenerational and passed down from mother to daughter. Eloise came to life in the pages of Kay Thompson’s classic books and is now realized this century through our experiential offerings at Eloise at The Plaza. I first read Eloise as a young child in New York City and couldn’t wait to share her with my daughters.” — Kristin Franzese, Executive Vice President, Retail


About The Plaza

Timeless, captivating and unforgettable, The Plaza is where memories are made. The passionate and uncompromising service which made the hotel a legend has been re-ignited with a new and contemporary spirit. The Plaza is an extraordinary hotel and a true Urban Resort destination that offers guests every indulgence, featuring The Shops at the Plaza, La Palestra, Caudalie Vinotherapie® Spa, the flagship Warren-Tricomi Salon and Eloise at The Plaza. The Palm Court provides a quintessential New York experience, and the opulent Grand Ballroom continues to host the world’s most memorable events. The Plaza is also home to the elegant Champagne Bar, the ever-stylish Rose Club, and The Plaza Food Hall, a 30,000 square foot culinary experience anchored by The Todd English Food Hall. Designated a New York City Landmark in 1969, it is also the only New York City hotel to be designated as a National Historic Landmark. The Plaza is managed by Fairmont Hotels & Resorts. For reservations and additional information, please call 888-240-7775 or visit www.theplazany.com.

About Eloise at The Plaza

As the hotel’s mischievous mascot since 1955, Eloise rules The Plaza, from the Suite’s 18th floor all the way down to the rawther wonderful Eloise shop on the hotel’s Concourse Level.  The 2,100-square-foot shop resembles a playhouse where Eloise fans,  young and old,  may relax in the stylish Living Room, model their chicest Eloise looks in the Fashion Room or scamper off to the Library to watch their favorite Eloise movies or enjoy story time with their own ‘mostly companions.’  Of course, fans can’t leave without a visit to the Tea Room where family and friends can come together for Rawther Fancy Teas, birthday parties, events and other celebrations. For more information please call 212.546.5460 or email Eloise@theplazany.com. Charge it please, thank you very much!!

About Every Child a Reader (ECAR)

Every Child a Reader is a 501(c)(3) literacy organization dedicated to instilling a lifelong love of reading in children. Every Child a Reader creates and supports programs that: strive to make the reading and enjoyment of children’s books an essential part of America’s educational and social aims; enhance public perception of the importance of reading. ECAR’s programs include Children’s Book Week, a nationwide celebration of books and reading, and  the longest-running national literacy initiative in the country; The Children’s Choice Book Awards, the only national book awards program where the winning titles are selected by kids and teens of all ages; and The National Ambassador for Young People’s Literature Program, the country’s “Children’s Literature Laureate”. Please visit www.ecarfoundation.orgfor more information.

About Children’s Book Week (CBW)

Established in 1919, CBW is the longest-running national literacy initiative in the country. Each year, official and local commemorative events are held nationwide at schools, libraries, bookstores, homes  — wherever young readers and books connect.In 2013, official events will be held in 50 cities nationwide. Learn more at www.bookweekonline.com.

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Ali Schwartz
Director, Retail Marketing & Communications
The Plaza

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