Unplug & Reconnect With Books!
FOR IMMEDIATE RELEASE
NEW YORK (March 14, 2013)— Random House Children’s Books issues the challenge to UNPLUG & READ this spring in support of National Screen Free Week—the annual celebration from the Campaign for a Commercial-Free Childhood (CCFC) that encourages turning off screens and turning on life. To spread the word, we’re touring four of our most distinguished picture book artists, including Chris Raschka, Bob Staake, Dan Yaccarino and Tad Hills.
The centerpiece of the tour will feature Dan Yaccarino’s latest project, Doug Unplugged(On sale February 12, 2013) about a robot who dares rebel against the constraints of digital learning.
For Yaccarino, a digital artist and self-confessed tech nerd, this may seem counterintuitive. With his two children, however, Yaccarino takes a harder line. “I feel very strongly about the message of my book, DOUG UNPLUGGED. A lot of us spend much of our day in front of one kind of screen or another and we can sometimes lose sight that these screens only reflect life, and that there’s a big, beautiful world out there full of real experiences, people and places.”
Because we at Random House Children’s Books agree with both Dan and his robot friend Doug, we will be launching Random House Unplugs during National Screen Free week, (April 29th – May 5th). This initiative brings together some of the most well-known names in children’s illustrated books, including Chris Raschka, Bob Staake and Tad Hills, to participate in a national tour, school beautification projects and various other activities that help families encourage screen free time. Each of these bestselling picture book creators is uniquely positioned to speak to the boundless benefits of engaging in screen-free activities and will use their new releases to inspire creativity. In select markets, the illustrators will create indoor and outdoor murals, encouraging students to contribute their own art to the creation.
Screen Free Week is the annual celebration from the Campaign for a Commercial-Free Childhood (CCFC) that encourages you to turn off screens and turn on life. CCFC’s Screen Free Week is a creative response to growing public health concerns about the unprecedented time children spend with entertainment screen media—television, computers, video games, and smart phones. Unplugging for one week provides an opportunity to reset media habits, establishing a healthy, sustainable tradition of media consumption in households and schools.
To support the message of Screen Free Week, Random House Children’s Books will create a Random House Unplugs Video featuring our four illustrators, release exclusive art from each creator with their interpretation of what it means to UNPLUG, and launch a blog tour counting down the days until Screen Free Week, suggesting picture books through teen titles to turn to when the screens turn off. To support parents in their efforts to encourage Screen Free activities, a Guide with book suggestions for all ages, activities and tips for screen-free entertaining is also available.