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Macmillan Launches Swoon Reads Publishing Platform

November 12, 2013

Jean Feiwel and her team drew inspiration for 'Swoon Reads,' a publishing website that involves crowdsourcing, from reality TV shows that feature a public voting element such as 'American Idol' and 'The X Factor.' Macmillan launched the site, which specializes in romance stories, in September 2013. Those who want to take part, either as a browser or a writer, can register for free.

“A book rated five hearts is considered “swoon worthy,” which means Feiwel and her team will review it. If selected, the author will be taken though the entire Macmillan publishing process, from start to finish. There’s also a ‘Swoon Index,’ where readers can checkmark a story by ‘Heat,’ ‘Tears,’ ‘Laughs’ or ‘Thrills’ category.”

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