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Little, Brown Books for Young Readers Transforms Novl Website Into a Digital Imprint

February 24, 2015

What's next for the Novl community website? Little, Brown Books for Young Readers plans to develop it into a digital imprint.

This new publishing program will focus on short-form pieces including novellas and short stories; new content will be made available on a monthly basis. Tina McIntyre, executive director of strategic planning and digital publisher at the publishing house, and Pam Gruber, senior editor, have come together to manage Novl.

LBYR has been releasing the kind of short-form content Novl will specialize in: inexpensive, e-only novella and short-story-length titles tied to existing properties whose release is often timed to coincide with that of new full-length work. Some of it has already been branded as Novl content. But by establishing Novl as an imprint, McIntyre thinks LBYR can do more of this type of material. (Publishers Weekly)


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