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Klutz® to Launch Klutz® Jr. January 2017

April 6, 2016

FOR IMMEDIATE RELEASE

New York, NY – Klutz, the creator of premium activity kits for kids, today announced plans to launch Klutz Jr., a book and craft kit product line for kids ages 4 and up. Celebrating 40 years in 2017, Klutz is a leader in innovative activity kits, uniquely combining crystal-clear instructions, custom tools and materials, and hearty helpings of humor to spark the imaginations of kids everywhere. Klutz Jr. will launch with four kits beginning January 2017, with four more planned for Fall 2017 and four planned per year thereafter.

By combining imagination and invention with the joy of learning, Klutz Jr. promises the same commitment to quality and fun as all Klutz products. Unlike Klutz products which are typically for ages 8 and up, Klutz Jr. is developmentally appropriate for preschool-aged kids, ages 4 and up. Created with a team of early learning educators, safety experts, and kid-testers, each Klutz Jr. kit comes with a handle perfect for little hands to tote, a full color “idea book” for inspiration, and quality content and components to get started right away.

“For decades, Klutz has been the authority on creating award-winning and best-selling book and craft kits,” says Stacy Lellos, mom of three and General Manager of Klutz. “Klutz Jr. combines that expertise with a line of products that support and empower younger children’s natural instincts to create and play while nurturing useful skills.”

KLUTZ JR. 2017 Launch List:

My Clay Critters by the editors of Klutz ($14.99; Ages 4 and up) Made especially for little hands learning fine motor skills, this book and craft kit is ready for kids to dive right in and make 10 adorable ocean critters. With 6 colors of air-dry clay, a special shaping tool, and colorful pre cut and custom pieces, kids can follow simple step-by-step instructions to create their own underwater adventures.

My Egg Carton Animals by the editors of Klutz ($12.99; Ages 4 and up) Children’s imaginations run wild as they transform egg cartons into 6 barnyard animals. Specially made egg cartons tear apart and glue easily. Fun animal facts throughout the book give an added giggle as kids paint and add googly eyes, cotton balls, and pre-cut accessories to make their very own farm animal friends.

My Twinkly Tiaras by the editors of Klutz ($14.99; Ages 4 and up) Kids rule the kingdom of their imagination! This book and craft kit contains 3 sparkling crowns just waiting for a special princess to design them. With more than 100 gems and punch-out pieces to choose from, kids can decorate tiaras any way they like. There are even 4 extra mini crowns to cut out and customize for a stuffed animal royal court.

My Hand Art by the editors of Klutz ($12.99; Ages 4 and up) This hands-on experience promotes fine motor skills as kids learn to draw 20 hand art designs—including a car, cat, sea monster, and more—by tracing their very own hands. Pom-poms, googly eyes, glue, and crayons are all included to make this the handiest book and craft kit around!

About Klutz®
Founded in 1977, Klutz has been engaging kids for decades with more than 110 million activity products in print, including such popular and award-winning products as Cat’s Cradle®, Face Painting, Friendship Bracelets, Juggling for the Complete Klutz, and The Klutz Book of Paper Airplanes. Today, more than 175 Klutz products are sold in book, toy, and gift stores worldwide. Klutz’s unique combination of crystal-clear instructions, custom tools and materials, and hearty helpings of humor has kick-started creative geniuses everywhere. Klutz is an imprint of Scholastic, the world’s largest publisher and distributor of children’s books. For more information, please visit www.klutz.com and http://mediaroom.scholastic.com/klutz. Follow Klutz on Twitter @KlutzBooks, on Facebook, and on Instagram.


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