Digital Book World Conference Reports Trade Book Market is Stable
The speakers were John Sargent, Macmillan CEO, and Jonathan Stolper, senior v-p and global managing director of Nielsen Book. Stolper noted that unit sales of print books rose 3.3% in 2016, as measured by Nielsen BookScan. PubTrack Digital service showed that e-book units fell 16% in the year. With sales of e-books declining since 2013 and sales of print units on the rise, total trade market unit sales were down 1.3% between 2013 and 2016, according to Stolper.
While trade publishing is and always will be a business driven by instinct, publishers need to use data better to make the entire publishing supply chain more efficient. (Publishers Weekly)