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CBC Forum: Making a Bestseller

Panelists Louise Lareau, managing librarian at the Children’s Center at 42nd Street; Emily Romero, senior v-p of marketing, Penguin Young Readers; and Maria Russo, children’s books editor of the New York Times, shared their insight on the promotional campaigns and coverage behind blockbusters and surprise sleepers.

‘Each book has its own trajectory…it’s about the nuance of that particular book.’ Having the flexibility to react to and accommodate the unexpected – for example, a new audience taking an acute interest in a book – is important when trying to maximize a book’s growing potential. (Publishers Weekly)

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