Penguin Random House Relaunches #GiveaBook Campaign
Now through December 24, Penguin Random House will donate one book to the literacy nonprofit First Book (up to 35,000 times) for each use of the #GiveaBook hashtag.
Last year the goal was 25,000 #GiveaBook posts, but social media users surpassed the goal, which is why the publisher upped its commitment this year. In addition, this year the organization has created The Giving Map, a digital tool to help people discover where they can make donations at a local book retailer or library this holiday season. (GalleyCat)