Penguin Young Readers and The Crayon Collection Have Established a Partnership
L.A.-based Crayon Collection helps schools, restaurants, and other places set up collection points for gently used crayons, to then share them with Title I schools and Head Start preschools that are lacking in funds, and to also avoid what the charity cites as $750 annually the average teacher spends from personal income to supply underfunded classrooms. The organization’s founder, Sheila Michail Morovati, also sees the process of repurposing the crayons as a tool for educating children on recycling and reducing waste, in addition to the benefits of sharing with those less fortunate.
The two organizations plan to have Daywalt appear at the Los Angeles County Museum of Art’s Family Day for a reading and signing event; Family Day will take place on August 23rd. The publishing house intends to mail marketing kits to over 500 stores; these materials will allow each store to set up a collection point for gently used crayons. (Publishers Weekly)