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Simon & Schuster Books For Young Readers to Publish Picture Book Based On YouTube Sensation, Tiny Hamster

Tiny Hamster Is a Giant Monster will have a photographic treatment and feature images from the video. When Tiny Hamster accidentally eats some mad scientist goo, he turns into a giant, Godzilla-like hamster, stomping through the city and eating everything in sight. This adorably monstrous story is sure to delight readers of all ages.

The Tiny Hamster videos, including ‘Tiny Hamster Eating Tiny Burritos,’ are created by Denizen Company. They have been featured in USA TodayThe Washington Post, and Los Angeles Times, and on ABC News, NPR, Nickelodeon, and more. Time deemed the creators of the HelloDenizen YouTube channel “heroes of the Internet” and Discovery.com called the videos “one of the greatest Internet moments known to mankind.” Denizen Company will release their newest video, ‘Tiny Hamster’s Tiny Date,’ on February 9.

“This book is a dream come true for us,” say authors and Denizen Company cofounders Joel Jensen, Joseph Matsushima, and Amy Matsushima. “Everything we love about Tiny Hamster and the world he lives in translates perfectly to children’s books. We’re excited for readers to be even more active participantd in the visual humor and gleeful quirkiness that has made Tiny Hamster so popular.”

“When it comes to cute animal videos, I’m something of an aficionado—and nothing beats Tiny Hamster’s particular brand of delight and whimsy,” says editor Kristin Ostby. “I’m thrilled to help bring Tiny Hamster to picture book audiences in this incredibly silly and sweet story.”

World rights were acquired by Ostby from Jackie Lechtholz-Zey at Fox Rothschild LLC.


Joel Jensen, Joseph Matsushima, and Amy Matsushima are cofounders of Denizen Company, a social media marketing company based in California, helping major corporations gain online traffic. Eager to start their own creative projects, Denizen Company made the first wildly popular Tiny Hamster video. They’ve since turned the project into an ongoing series. Tiny Hamster Is a Giant Monster is their first book.


Simon & Schuster Children’s Publishing, one of the leading children’s book publishers in the world, is comprised of the following imprints: Aladdin, Atheneum Books for Young Readers, Beach Lane Books, Libros para niños, Little Simon®, Margaret K. McElderry Books, Paula Wiseman Books, Simon & Schuster Books for Young Readers, Simon Pulse, and Simon Spotlight®. While maintaining an extensive award-winning backlist, the division continues to publish acclaimed and bestselling books for children of all ages. In addition to numerous Caldecott, Newbery, and National Book Award winners, Simon & Schuster publishes such high-profile properties and series as Eloise, Olivia, Raggedy Ann & Andy™, Henry & Mudge®, The Hardy Boys®, Nancy Drew®, the Dork Diaries series, the Mortal Instruments series, Mike the Knight, and the original Cupcake Diaries and Creepover series. For more information about Simon & Schuster Children’s Publishing, visit our website at www.simonandschuster.com.

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