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“Are They Books at All?”: Disney’s Innovative New Storytelling

“It’s debatable whether one could actually call Disney’s hybrid stories ‘digital books’ because they go way beyond the words-on-paper format of traditional books. Is Disney Palace Pets a story or a game? An app or a book? ‘It’s all storytelling,” says Underkoffler, “But we’re trying to innovate, learn, and react.'”

Read more at Digital Book World ▸▸

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