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Penguin and NFL Players Inc. Tackle Children’s Books

“‘Retailers have seen books about sports teams, but we thought this would be a fun series about sports that talks more about the players than the teams,’ says Lori Burke, North American director of licensing and consumer products. ‘It would be rooted in a strong editorial narrative that celebrates the stories of the players. It’s a story; it’s not a logo.'”

Read more at Publishers Weekly ▸▸

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