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Matthew Baldacci Named Vice President of Marketing, Scholastic Trade Publishing


New York, NY (April 8, 2014) ­­— Scholastic (NASDAQ: SCHL), the global children’s publishing, education and media company, today announced the appointment of Matthew C. Baldacci as Vice President of Marketing, for the Scholastic Trade Publishing division, effective April 28, 2014. Baldacci joins Scholastic from St. Martin’s Press where he was VP, Associate Publisher, Marketing and Sales Operations and held various marketing and publishing positions since 1998. He also has served as an adjunct professor at NYU’s School of Professional and Continuing Studies/Masters in Publishing Program since 2009. In his new role, Baldacci will oversee marketing and brand strategy for all imprints of the Trade Publishing division, reporting to Ellie Berger, President of Scholastic Trade Publishing.

“Matthew Baldacci is a creative and innovative marketer who has experience in just about every role in book marketing, including developing new marketing strategies and platforms that utilize emerging technologies to market books,” said Ellie Berger. “I am thrilled to welcome Matthew to Scholastic, where his expertise, intelligence and enthusiasm will be a perfect addition to our exceptional team.”

“I am highly energized to be joining Scholastic, an important and powerful publisher in the field of children’s books,” said Matthew Baldacci.  “Ellie Berger has a marketing team that is widely respected, and I am honored to be tapped to lead such a successful group.  This position marks a happy return to children’s publishing, where I began my career.”

Prior to his 16-year career at St. Martin’s Press, Baldacci held book marketing/advertising/creative services positions at DK Publishing, Simon & Schuster, and Simon & Schuster Children’s Publishing. He holds a B.A. in History from Colgate University and earned his MBA in marketing and information technologies from NYU’s Leonard N. Stern School of Business.

Scholastic Corporation (NASDAQ: SCHL) is the world’s largest publisher and distributor of children’s books and a leader in educational technology and related services and children’s media. Scholastic creates quality books and ebooks, print and technology-based learning materials and programs, magazines, multi-media and other products that help children learn both at school and at home.  The Company distributes its products and services worldwide through a variety of channels, including school-based book clubs and book fairs, retail stores, schools, libraries, on-air, and online at www.scholastic.com.

Media Contact:

Tracy van Straaten
Vice President of Publicity
Scholastic Trade Book Publishing


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