Disney UK Hosts ‘Winnie the Pooh Laureate of the Year’ Writing Contest
Writers are allowed to invent new characters for these original stories. Altogether, five winners will be chosen. Each victorious storyteller will have the chance to share their story at a Disney store reading event. Entries must be submitted by December 17, 2013.
“AA Milne’s character, though, is no stranger to being commercially exploited. It is more than 80 years since the author sold commercial rights to his Winnie-The-Pooh character. In 1930, three years after the publication of Now We Are Six, his final Pooh book, Milne was paid $1,000 by the film producer Stephen Slessinger, along with two thirds of Slessinger’s income. It was an unprecedented deal for an author that gave birth to the modern licensing agreement. A year later, Winnie-the-Pooh had become a $50 million business.”