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Penguin Young Readers Group Teams With barrettSF On Mad Libs


New York, NY – Penguin Young Readers Group will partner with San Francisco-based advertising agency barrettSF on an innovative advertising campaign for Mad Libs. Mad Libs is the classic fill-in-the-blank word game, and a property of Penguin Young Readers Group.  Created by Leonard Stern and Roger Price in 1958, over 335 million people have played Mad Libs.

Jamie Barrett, founder and creative director, barrettSF, stated, “We’re thrilled to be partnering up with such an iconic brand. The whole world loves Mad Libs, we just want the world to love them even more.”

Mad Libs is a legacy paperback brand, now looking to push the format into new media, in a highly engaging, innovative manner. barretSF’s creative will reach well beyond traditional media, and is expected to include heavy digital, mobile, experiential, and partnership-based work.

Francesco Sedita, President & Publisher at Price Stern Sloan, an imprint of Penguin Young Readers Group, commented, ”We are so proud of the Mad Libs brand here at (TYPE OF ANIMAL).  When we met (NAME OF AWESOME AGENCY), all of us here knew that we had found a smart, innovative, and (ADJECTIVE) team, one who would help (VERB) Mad Libs to even more (ADJECTIVE) levels.  Plus, they are really (ADJECTIVE) and tons of (PLURAL NOUN).

Pete Harvey, Partner/Creative Director, barrettSF, stated, “There’s something special about this partnership. It might be that we have similar instincts about the brand’s direction, or find the same ideas compelling, but one way or the other, exciting things are ahead for Mad Libs and barrettSF.”

About Penguin Group (USA):

Penguin Group (USA) Inc. is the U.S. member of the internationally renowned Penguin Group. Penguin Group (USA) is one of the leading U.S. adult and children’s trade book publishers, owning a wide range of imprints and trademarks, including Viking, G. P. Putnam’s Sons, The Penguin Press, Riverhead Books, Dutton, Penguin Books, Berkley Books, Gotham Books, Portfolio, New American Library, Plume, Tarcher, Philomel, Grosset & Dunlap, Puffin, and Frederick Warne, among others. The Penguin Group (www.penguin.com) is part of Pearson plc, the international media company.

About barrettSF:

barrettSF is a start-up based in San Francisco. Founded in late 2012, the agency works with brands such as Rubio’s, the Pac-12 Networks and the California Redwood Association. barrettSF is both naïve and optimistic enough to believe that great work can change the world. The agency mission can be summed up in 11 very pronounceable words: “We want to be the best advertising agency in the world.”  website: http://barrettsf.com

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