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Scholastic Media Launches “Super Animal Genius” for Leapfrog’s Award-Winning Educational Entertaining Platforms


NEW YORK — January 11, 2013 — Scholastic Media, a division of Scholastic Inc., the global children’s publishing, education and media company, today announced the publication of SUPER ANIMAL GENIUS®, the latest addition to the robust collection of Scholastic games available for LeapFrog‘s award-winning learning tablets, LeapPad1™ and LeapPad2™, and learning video game systems, Leapster Explorer™ andLeapsterGS™. The cartridge game will be available at retail this month for $24.99; a digital version also will be available for download in the LeapFrog App Center.

Designed for children ages 5-9, SUPER ANIMAL GENIUS features nine highly replayable minigames that introduce young learners to hundreds of fascinating facts about 12 different animal habitats and 40 different reptiles, birds, amphibians, and mammals. By playing the minigames and completing Animal Challenge quizzes, players can earn animals for each habitat while learning about the animals’ physical attributes, eating habits, predators, and more. (View/download cover image)

“Scholastic is once again delighted to join forces with LeapFrog to excite children about learning with hours of engaging content for kids,” said Leslye Schaefer, Senior Vice President of Marketing & Consumer Products for Scholastic Media. “Building on the popularity of the ANIMAL GENIUS® franchise, SUPER ANIMAL GENIUSappeals to a child’s natural curiosity about animals with exploratory and fact-based gameplay.”

“Scholastic has been a long-time partner and we are very excited to provide kids with another way to learn about animals on our world-class educational entertainment platforms,” said Greg Ahearn, Chief Marketing Officer at LeapFrog. “Our highly experienced team of educational experts and designers worked closely with the Scholastic team to develop this great game for our kid-popular learning tablets and learning video game systems.”

Scholastic’s ANIMAL GENIUS franchise was originally introduced as a Leapster® game in 2006. The originalANIMAL GENIUS Leapster game received numerous awards and accolades, including the National Parenting Center Seal of Approval and a five-star review from USA Today, and was named one of the Best Vacation Children’s Products by Dr. Toy and a Best Interactive Game by Child Magazine. SUPER ANIMAL GENIUS is part of the LeapFrog Explorer library and introduces all-new habitats and animals, several new minigames, and leveled gameplay.

For more information on SUPER ANIMAL GENIUS, please visit www.scholastic.com/superanimalgenius. For more information about Scholastic, please visit our media room at mediaroom.scholastic.com.

Emma McKinstry or Meghan Newton
Goodman Media International

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