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‘The Monster at the End of this Book’ App Awarded Inaugural Cynopsis:Kids !magination Award

SAN FRANCISCO – June 13, 2012 – Callaway Digital Arts, Inc. (www.callaway.com) and Sesame Workshop have been awarded the inaugural Cynopsis: Kids !magination Best App: Preschool award for the interactive, e-book app The Monster at the End of This Book. Cynopsis, a free, daily e-publication dedicated to the business of kids’ entertainment, reaches more than 14,000 readers each business day. The inaugural Cynopsis Kids !magination Awards took place in New York City on June 7, and honored the year’s best kids programming and marketing.

An all-time favorite story loved by generations of readers, The Monster at the End of This Book comes alive on the iPad with reader interaction, touch-point animation, and multimedia play elements. Starring the lovable, furry old Grover, the story unfolds as he tries his very hardest to keep away from the monster at the end of the story, which includes:

Lush, interactive animation on that responds to touch
Spoken narration
Engaging activities that teach basic word recognition and help build spatial-relation skills
Word highlighting for beginning readers
Parent tips from trusted Sesame Workshop experts

Since its launch in 2010, The Monster at the End of this Book has remained one of the top-downloaded book apps in the App Store. In 2011, Callaway and Sesame also released Another Monster at the End of this Book starring Grover and Elmo.

For more information about The Monster at the End of This Book and other Callaway Digital Arts apps, please visit www.callaway.com

About Callaway Digital Arts
Callaway Digital Arts, Inc. (CDA) publishes innovative mobile and tablet applications for children and families. Funded in August 2010 with an investment from Silicon Valley’s Kleiner Perkins Caufield & Byers, CDA creates meaningful digital experiences that transform the way families connect with media and with each other. With a grant from the Department of Education, CDA is reinventing learning by creating a series of game-based mobile applications that builds reading and math skills for children ages two through eight. All but one of CDA’s apps have reached the number one position in the Books or Lifestyle categories in the Apple App Store. In addition, CDA apps have been featured as App of the Week and among Apple’s Best Interactive Story Apps of 2010. For more information on Callaway Digital Arts, visit www.callaway.com.

About Sesame Workshop
Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 150 countries, and other acclaimed shows including The Electric Company, to help bridge the literacy gap. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at www.sesameworkshop.org.

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