The Force of Reading Awakens This October 2016 for ‘Star Wars™ Reads’
GLENDALE, CA – Disney Publishing Worldwide and Lucasfilm Ltd. announced today that Star Wars Reads will return for its fifth year this October to celebrate reading with Star Wars-themed events around the globe. This month long grassroots campaign will include regional and international storytelling events featuring exciting literary programming for Star Wars fans of all ages as their excitement builds for the theatrical release of Rogue One: A Star Wars Story on December 16, 2016.
Since the first Star Wars Reads event in 2012, fans have had the opportunity to take part in thousands of events and activities worldwide that encouraged reading through the Star Wars franchise. Top publishers participating in this year’s events include Disney Publishing Worldwide, DK Books, Scholastic, Abrams, Del Rey, Egmont, and many more. Fans can become reading Jedi by taking part in Star Wars-themed games and activities, various author-related signings, and meet and greets in bookstores, libraries, and schools.
“Over the past five years, the Star Wars Reads campaign has organically grown into an annual event that celebrates reading through the new and familiar stories for families and fans of all ages,” said Jeanne Mosure, senior vice president and group publisher, Disney Publishing Worldwide. “We’re thrilled to continue the momentum in 2016 and invite parents to encourage reading while introducing kids to Star Wars through printed books, graphic novels, and digital stories.”
For more information on signings, parties and celebrations in your area, and to download the Star Wars Reads Printable Activity Kits, visit the Star Wars Reads website and Star Wars community Facebook page.
About Disney Publishing Worldwide
Disney Publishing Worldwide (DPW) is the world’s largest publisher of children’s books and magazines, igniting imagination through storytelling in ever-inventive ways. DPW creates and publishes books and magazines both vertically in-house and through an extensive worldwide licensing structure. As a leader in digital products, DPW creates best-selling eBook titles and best-in-class original apps. DPW is also committed to the educational development of children around the world through Disney Learning, which includes Disney English and other Disney-themed learning products. Headquartered in Glendale, California, DPW publishes books, magazines and digital products in 68 countries in more than 45 languages. For more information, visit www.disneypublishing.com.
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company’s activities include visual effects and audio post-production, cutting-edge digital animation and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.
Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © 2015 Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.