Reading Rainbow Expands Through Licensing
Both partners are working on a dual approach, designing retro t-shirts, mugs, and more to appeal to millennial fans, while also creating activity books, games, and other products to bring in new fans.
Our mission is to ignite a passion for reading in every child, everywhere. We can’t reach kids just through digital or TV, we need to go wherever they are. Toys and other types of products can keep them engaged in reading and help them ultimately become lifelong readers. (Publishers Weekly)