The #UnlockTheOne Hashtag Sweeps Social Media
More than 311,000 young adult readers participated. In less than 48 hours, the #UnlockTheOne hashtag was trending in the U.S., Brazil, and the Philippines. The fans were able to enjoy ten chapters from The One on www.unlocktheone.com.
“The first book, The Selection, pitched alternately as ‘The Hunger Games in ballgowns,’ or as ‘The Hunger Games meets The Bachelor,’ was an instant hit with readers, vaulting onto the bestseller list. A second volume, The Elite, was published in 2013. Together, the first two books have sold more than 800,000 copies.”