What Can Publishers Do to Help Independent Bookstores?
For 2014, Flying Pig Bookstore Co-Owner Josie Leavitt unveiled a list of requests for publishing industry marketing executives. To help these businesses continue thriving, Leavitt suggests that they create digital poster templates to advertise events, deliver more event kits, schedule more author events, and send smaller window display pieces. “Yes, I love Captain Underpants as much as every eight-year-old boy in the country, but a display that’s three to four feet wide is bordering on too big to fit. Don’t get me wrong, I loved this display, but it was hard to navigate around.”