Children's Book Week Message Now Live on the Geoffrey Tron in Times Square!

April 08, 2011

The 2011 Children's Book Week message from the Children’s Book Council is running now through Book Week (May 2-8, 2011) at the following times:

16 minutes and 45 seconds into every hour
35 minutes and 15 seconds into every hour
46 minutes and 15 seconds into every hour

About the Geoffrey Tron, from Lightyear Media:

"Located at 1514 Broadway Ave. (44th and Broadway) Times Square NYC. The Geoffrey Tron screens provide maximum exposure at street level; they can be seen from both north and south in the heart of the Times Square “bow tie”.The North screen, which faces the pedestrian traffic walking downtown, is 10 feet high and 19 feet wide.

The South screen, which faces the pedestrian traffic walking uptown, is 10 feet high and 39 feet wide. The majority of the LED screens in Times Square can be seen only from directly across the street. In contrast the Geoffrey Tron was designed to stretch out over the sidewalk. This exciting, dynamic design allows the commercial spots to engage the pedestrians in both directions."