Macmillan Children’s Publishing Group to Launch YA Romance Imprint, Swoon Reads
December 25, 2012
Macmillan Children’s Publishing Group will be launching a new young-adult romance imprint called Swoon Reads. This revolutionary imprint will be under the Feiwel & Friends division. The executives behind this imprint plan to obtain manuscripts through crowd-sourcing.
"This pioneering venture will create an online community where writers submit their manuscripts directly to the publisher, and readers participate in the publishing process by reading, rating, and commenting on submissions – and subsequently by providing notes and input on cover design and marketing for accepted books. The manuscripts achieving the highest ratings by readers and an in-house Swoon Reads editorial team will be published in paperback and e-book editions. The imprint’s Web site will launch in spring 2013; the first Swoon Reads novels are due out in 2014."