A New Vision, A New Logo
December 17, 2012
FOR IMMEDIATE RELEASE
A NEW VISION, A NEW LOGO
Scarletta Press rebrands to ‘Scarletta,’ adding new imprints and longer title lists for forthcoming seasons.
Minneapolis (December 2012)—Ever since its founding in 2005, Scarletta Press has been known for having a quality eclectic publishing collection, but in the past few months, the company has been busy restructuring and rebranding.
Part of the restructuring begins with a new company face. No longer will the company go by “Scarletta Press,” but instead their umbrella company name is just “Scarletta.” The company now features four imprints: Scarletta Press, Scarletta Junior Readers, Scarletta Kids, and Red Portal Press. Each imprint focuses on specific genres and ages. Scarletta Press, the original flagship, continues to feature adult titles while narrowing its genre focus. The Junior Readers imprint focuses on fiction and non-fiction books for middle-grade readers, while Scarletta Kids sparks imagination with engaging picture and story books for ages 0 to 8. Red Portal Press, a hybrid self-publishing imprint involving trade distribution, started this past fall with its first title Knives on the Cutting Edge by Bob Macdonald.
Scarletta started publishing children’s titles in 2011 when they acquired their first middle-grade fiction, Lost in Lexicon by Pendred Noyce. The Ice Castle, Noyce’s second book, came out in August 2012 as their second children’s title. “Publishing Noyce’s novels showed us how much we love children’s titles and our need to expand while continuing to publish adult trade books,” says Desiree Bussiere, Publicity Director. “It prompted us to look for more children’s titles, and thus create our imprints.”
The rebranding has changed the mission focus, produced new logos, prompted a new website design complete with a store for direct sales to the consumer, driven new guidelines for submissions, and improved marketing plans overall with an expansion from 2–3 titles annually to 10–12 titles annually. It’s also opened up a partnership with ABDO Publishing Group for various titles in each season, allowing Scarletta to redesign institutional titles and place them in the trade, special, gift, and mass merchandise markets.
Scarletta’s spring 2013 title list features 6 titles across three of its imprints, with the majority of authors being from Minnesota. Determined to Matter by Jen O’Hara, an adult nonfiction about facing the loss of a child to an inoperable brain tumor, will be published June 1 in the Scarletta Press imprint. Scarletta Junior Readers features The Mighty Quinn by Robyn Parnell (May 2013), a humorous fiction story about growing up in the fifth grade, and Cool World Cooking by Lisa Wagner (July 2013), a cookbook for young chefs. Last, but not least, their 3 Scarletta Kids titles Nalah and the Pink Tiger by Anne Sawyer-Aitch (March 2013), A Day at the Lake by Stephanie Wallingford and Dawn Rynders (March 2013), and Betsy’s Day at the Game by Greg Bancroft (April 2013), will all feature ancillary products and interactive activities.
“As a Minnesota independent publisher, we are committed to publishing local people and producing books right here in the state,” says Nancy Tuminelly, Publisher. “But we also keep our eye on national and international submissions and book production markets.” The company’s fall 2013 title list features a similar mix of authors across imprints with an adult fiction title, two junior readers, and three kid’s books.
Scarletta can be thought of as a new company, one with fresh and vibrant ideas driven by consumer-dedicated market strategy. “Publishing is challenging, complex, yet exciting,” says Tuminelly. “Our goal is to positively and effectively impact our readers’ lives. Our tagline sums it up for us: Publishers by trade. Readers at heart.”
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Publicity Contact: Desiree Bussiere, desiree@scarlettapress.com