Random House to Launch YA/New Adult Digital Imprint, Flirt
November 29, 2012
Publisher Random House will be launching three new digital imprints. One of them, Flirt, will be dedicated to publishing content with the young-adult/new adult genre. The other two imprints, Alibi and Hydra, will publish mystery-thriller and science-fiction titles. HarperCollins recently announced the start of their own children's digital imprint, HarperTeen Impulse.
"The digital-only imprints will be directed by Allison Dodson, v-p, digital publishing director, Scott Shannon, senior v-p, publisher, digital content, and Matt Schwartz, v-p, director of digital strategy. Gina Centrello, president and publisher of the Random House Publishing Group, said the new imprints will each have dedicated support team for editorial, marketing and publicity."