Scholastic Media Inks News Deals for Clifford's 50th Anniversary
November 19, 2012
FOR IMMEDIATE RELEASE
SCHOLASTIC MEDIA INKS NEW DEALS FOR CLIFFORD’S 50th ANNIVERARY
During this 50th anniversary year, Scholastic Media announce some BIG new deals for their beloved dog:
For Clifford® fans who want to decorate their home in BIG red style, American Home & Textiles will offer Clifford-themed juvenile, infant and toddler bedding and bath products and hooded towels, as well as beach towels, beach mats, hooded ponchos, and terry and canvas tote bags. Kitchen placemats, tablecloths, napkins, welcome mats, curtains, valances, tie backs, pet beds and kids' quilted slumber mats will also be available.
In the US, Hybrid Apparel will offer new Clifford tees, tanks, fleeces, and thermals for juniors, men, toddlers, and infants, as well as new Clifford novelty tops for girls. And in Canada, J corp Inc. will offer Clifford-themed apparel with youth, toddler, and infant tees, swimwear, underwear, and sleepwear.
A&A Global will debut new Clifford plush toys and foam balls for crane arcade games, Andrews Blaine will offer Clifford plastic and magnetic bookmarks and book lights, The Young Scientists Club will offer new Clifford science experiments and lab kids, science-related products, and science club subscriptions for kids ages 2-5 and Color-A-Cookie launches Clifford mini-bites boxed Animal Crackers, cookie decorating kits, gingerbread (dog) houses, and decorated cookies.
In terms of promotional partners, here in the US Buffets Inc. (owner/operator of HomeTown Buffet, Old Country Buffet, Country Buffet, Ryan's and Fire Mountain restaurants) will come on board to underwrite the Clifford The Big Red Dog® television show on PBS KIDS and offer Clifford printable activities, placemats, stickers, bookmarks, and book reading logs for their family customers at their restaurants nationwide.
And internationally, Wendy’s Arby’s International will offer three different collectable Clifford Make-A-Scene kits, featuring a background and six repositionable stickers with their Kids Meal Premium.
With more than 126 million books in print from Scholastic in 13 languages by beloved creator Norman Bridwell, Clifford is a literary classic embraced by parents, teachers and kids. Now in its 12th season on PBS KIDS, the Clifford television series has been sold to more than 30 countries in 12 languages. For information about Clifford’s 50th celebration – please visit www.scholastic.com/clifford,https://www.facebook.com/
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For more information, product shots, logos, artwork, or interviews with Scholastic licensing executives, contact Emma McKinstry,emckinstry@goodmanmedia.com or (212) 576-2700 x250.