Curious George Store Hosts Cash Mob
September 05, 2012
The Curious George store in Massachusetts' Harvard Square played host a cash mob. Walden Pond Press marketing communications manager Kellie Celia worked with store manager Broche Fabian to plan out the event.
"From Celia’s perspective, the cash mob provided a way for Walden Media to support the new Curious George shop, which opened in April on the site of the original Curious George children’s bookstore, which closed in June 2011. Although the store sells a lot of Curious George clothing and merchandise, including items only available there, it also has an extensive children’s book selection for the very young through YA that includes classics by H.A. and Margret Rey, as well as other favorites."