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Random House Children’s Books and Dr. Seuss Enterprises Celebrate How the Grinch Stole Christmas! With Nationwide Grinch-mas “Grow Your Heart Three Sizes” Community and Good Deeds Initiative

December 14, 2016

FOR IMMEDIATE RELEASE

In its fourth year this holiday season, Random House Children’s Books celebrates “25 Days of Grinch-mas” and encourages children and adults to grow their heart three sizes. The holiday season is the best time to reinforce the value of compassion, and to teach our children to be kind, thoughtful, and generous. In How the Grinch Stole Christmas!, Dr. Seuss put his thoughts about the true meaning of the holiday into words, and in doing so, shared a message that is as resonant today as it was in 1957—the message that Christmas isn’t just about presents, decorations, and feasts . . . Christmas is about coming together as a community.

The annual campaign promotes charity and good deeds, with the goal of reminding children and adults everywhere of the magical message that Dr. Seuss shared in his iconic and beloved book. How can you participate?

Grinch-mas Events! Attend Grinch-mas events at local bookstores—replete with Grinch activities—promoting reading, togetherness, and holiday cheer.

Meet the Grinch and Donate to the Toys for Tots Toy and Book Drive! The Grinch will travel to more than 30 locations across the country, visiting bookstores, military bases, and libraries and giving kids the opportunity to meet an iconic holiday hero! This year, Random House Children’s Books is partnering with the U.S. Marine Corps Reserve Toys for Tots Program™ at several tour stops to encourage community participation in their long-standing holiday charity drive. At participating stores’ events, new, unwrapped toys and books will be collected on behalf of the Grinch, which Toys for Tots will distribute as Christmas gifts to children in need in that store’s community.

The tour will kick off on November 26, in celebration of Small Business Saturday, and extend throughout the month of December, including a number of enhanced tour stops featuring The Story Stop pop-up bookstore.

Visit Seussville.com/growyourheart/events to find an event near you.

Write to Mr. Grinch, and Give the Gift of Reading! By listing three good deeds on Grinch-mas Mail-Back Postcards (available at participating bookstores and online), kids will have the opportunity to write directly to Mr. Grinch—and to give back! For every postcard received, Random House Children’s Books will donate one book to First Book, to be distributed in that child’s community.

#GrowYourHeart and Spread the Word! Share your good deeds and pictures celebrating your post-good-deed joy on Facebook, Instagram, and Twitter. Images will then be featured in the Good Deed Zone onGrinchGoodDeeds.com. For each image shared, participants will be entered to win a Weekly Grinch Prize and one Grand Prize.

For additional Grinch-mas information, breaking news, sweepstakes entry, and exclusive activities, visit Seussville.com/growyourheart. Follow along with #GrowYourHeart on Twitter, and visit Dr. Seuss Books on Facebook for special content all through Grinch-mas (Facebook.com/DrSeussBooks).

Whether you introduce new readers to this holiday favorite or reread with veteran Grinch admirers, involvement is as easy as reading How the Grinch Stole Christmas! aloud—at home, in school, around the Christmas tree, at a community event—anywhere!

About Dr. Seuss

Theodor “Seuss” Geisel is quite simply one of the most beloved children’s book authors of all time. His long list of awards includes Caldecott Honors for McElligot’s Pool, If I Ran the Zoo, and Bartholomew and the Oobleck, the Pulitzer Prize, and eight honorary doctorates. Works based on his original stories have won three Oscars, three Emmys, three Grammys, and a Peabody. Geisel wrote and illustrated 45 books during his lifetime, and his books have sold more than 650 million copies worldwide. Though Theodor Geisel died on September 24, 1991, Dr. Seuss lives on, inspiring generations of children of all ages to explore the joys of reading. For more information about Dr. Seuss and his works, visit Seussville.com.

About Dr. Seuss Enterprises, L.P.

The primary focus of the Dr. Seuss Enterprises, L.P. is to protect the integrity of the Dr. Seuss books while expanding beyond books into ancillary areas. This effort is a strategic part of the overall mission to nurture and safeguard the relationship consumers have with Dr. Seuss characters. Theodor Seuss Geisel (Dr. Seuss) said he never wanted to license his characters to anyone who would “round out the edges.” That is one of the guiding philosophies of Dr. Seuss Enterprises. Audrey S. Geisel, the widow of Dr. Seuss, heads Dr. Seuss Enterprises as CEO.

Random House Children’s Books is the world’s largest English-language children’s trade book publisher. Creating books for toddlers through young adult readers, in all formats from board books to activity books to picture books, novels, ebooks, and apps, the imprints of Random House Children’s Books bring together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series. Random House is the longtime home of the beloved and bestselling Dr. Seuss books, which continue to make learning to read fun for millions of children everywhere. The company’s website, Kids@Random (www.randomhousekids.com), offers an array of activities, games, and educational resources for children, teens, parents, and educators. Random House Children’s Books is a division of Penguin Random House LLC.

Toys for Tots, a 69-year national charitable program run by the U.S. Marine Corps Reserve, provides happiness and hope to disadvantaged children during each Christmas holiday season. The toys, books, and other gifts collected and distributed by the Marines offer these children recognition, confidence, and a positive memory for a lifetime. It is such experiences that help children become responsible citizens and caring members of their community. Last year, the Marine Corps fulfilled the holiday hopes and dreams of 6.8 million less fortunate children in 782 communities nationwide. Since 1947, over 237 million children have been assisted. For more information, visit toysfortots.org.


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