Penguin Young Readers and the Crayon Collection nonprofit are establishing a partnership to celebrate the release of 'The Day the Crayons Came Home.' This picture book, written by Drew Daywalt and illustrated by Oliver Jeffers, is a sequel to the highly popular 2013 title, 'The Day the Crayons Quit.'
L.A.-based Crayon Collection helps schools, restaurants, and other places set up collection points for gently used crayons, to then share them with Title I schools and Head Start preschools that are lacking in funds, and to also avoid what the charity cites as $750 annually the average teacher spends from personal income to supply underfunded classrooms. The organization’s founder, Sheila Michail Morovati, also sees the process of repurposing the crayons as a tool for educating children on recycling and reducing waste, in addition to the benefits of sharing with those less fortunate.
The two organizations plan to have Daywalt appear at the Los Angeles County Museum of Art’s Family Day for a reading and signing event; Family Day will take place on August 23rd. The publishing house intends to mail marketing kits to over 500 stores; these materials will allow each store to set up a collection point for gently used crayons. (Publishers Weekly)