Random House, Inc. Releases First Entertainment App
October 20, 2011
RANDOM HOUSE, INC. RELEASES FIRST ENTERTAINMENT APP
IN CONJUNCTION WITH NEW BOOK BY BESTSELLING POP-UP ARTIST, DAVID A. CARTER
Bot GarageApp for the iPad®, iPhone®, and iPod touch®
Available as Companion to Lots of Bots! A Counting Pop-Up Book
(October 13, 2011, New York, NY)—Random House Children’s Books (RandomHouse.com/kids) announced today that David A. Carter’s newest pop-up book, written with Noelle Carter, has been released with a companion app, Bot Garage for iPad®, iPhone®, and iPod touch®. A trailer for the app can be viewed at RHKidsApps.com. Developed with Smashing Ideas, the app retails for $1.99, but is available now at the special introductory price of $0.99.
This is the company’s first simultaneous release of a frontlist print book with a digital app, as well as the first entertainment app produced by any division of Random House, Inc.
LOTS OF BOTS! A Counting Pop-Up Book(Robin Corey Books / On sale October 11, 2011 / $14.99 / Ages 4-8) is the first title in a new pop-up series by David A. Carter. Kids will learn counting from 1 to 10, and the more advanced can count all 55 bots in this playfully interactive book. From tactile pull-tabs to features that spin, turn, and bounce, the physicality of this story keeps young readers busy.
The Bot Garage app gives fans of the book a chance to build their own collections of wonderfully wacky robot friends. From a wide selection of colorful bot heads, bodies, arms, legs, and silly accessories, kids can design and name a multitude of bots that come to life with animation and sound effects. Once the bots have been placed in one of ten cool places to play, they can be saved and emailed to friends directly from the app.
Robin Corey, Vice President and Publisher of Robin Corey Books, said “As a longtime fan and publisher of pop-up books, I am thrilled that this app does exactly what it should—it effectively goes beyond the book’s content and enhances the format with a satisfying electronic experience. It’s addictive—and I’m not a kid!”
Kids will love coming up with new combinations, whether they recreate the kooky Kissing Bots or Giggle Wiggle Bots from the book, or invent a brand-new bot creation to share with friends. With so many nuts and bolts, and a little imagination, over 100,000 different bots can be assembled in the Bot Garage.
David A. Carteris the author of 75 pop-up books, including the bestselling Bugs in a Box® series that has sold 7 million copies. He is also the creator of the magnificent pop-ups Horton Hears a Who Pop-Up!, Oh, the Places You'll Go Pop-up!, One Red Dot, and White Noise, a New York Times Best Illustrated Children's Book in 2009. Noelle Carter is a Montessori school educator and the author of more than a dozen pop-up books, some of which she collaborated on with husband David. The Carters live in Auburn, California.
LOTS OF BOTS! A Counting Pop-Up Book
By David A. Carter and Noelle Carter
Robin Corey Books / On sale 10/11/2011 / $14.99
ISBN: 978-0-375-86509-1
BOT GARAGE
Random House Digital
On sale 10/11/2011
ISBN: 978-0-307-97559-1
Random House Children’s Booksis the world’s largest English-language children’s trade book publisher. Creating books for toddlers through young adult readers, in all formats from board books to activity books to picture books, novels, eBooks, and apps, the imprints of Random House Children’s Books bring together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series. The company’s website, Kids@Random (Randomhouse.com/kids) offers an array of activities, games and resources for children, teens, parents, and educators. Random House Children’s Books is a division of Random House, Inc., whose parent company is Bertelsmann AG, a leading international media company.
Smashing Ideas, founded in 1996, has become one of the leading digital media agencies for the youth market by creating immersive, interactive content that transforms consumer-driven brand experiences in a digital world. Cartoon Network, Disney, GE, Hasbro, Nickelodeon, Nokia, Sony Ericsson, Verizon Wireless, and more have called upon the company to develop engaging, online, ITV, and mobile experiences for their audiences. In May 2011, Bertelsmann AG acquired Smashing Ideas, Inc. for its Random House, Inc. division. Smashing Ideas is based in Seattle, with offices in Portland and in the U.K.
iPod, iPod touch, and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc.
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Lauren Donovan
Publicity Assistant, Random House Children’s Books
1745 Broadway, MD 9-1, New York, NY 10019 ·(212) 572-6015
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