FOR IMMEDIATE RELEASE
March 13, 2017 (SEATTLE, Washington) – Storytime App Novel Effect (www.novel-effect.com) and Hachette Book Group (www.hachettebookgroup.com) have announced a pilot program to create immersive read-aloud experiences for select children’s books from HBG’s Little, Brown Books for Young Readers division. Interactive soundtracks, including custom theme music and sound effects, will be produced for these titles and distributed within the Novel Effect App, which is currently available free for iOS users. The initial launch will include four titles from bestselling LBYR authors, on March 13, and will be expanded through 2017.
The unique app by Novel Effect uses voice recognition on a smartphone or tablet while a user reads out loud, to sync special effects to the story. The app adapts to any reading speed or speaking style to create a seamless and interactive experience. Users can even stop to talk about a specific part of a story or the illustrations while the system loops subtle background music.
Notably, Novel Effect is a technology designed to complement and enhance the traditional picture book reading experience, working equally well with print or ebook editions. “Simply select a book from your child’s bookshelf, open the app and select the companion audio, then set the device aside. As you read aloud from your print book, theme music and sound effects sync to your words in real time,” says Matt Hammersley, Novel Effect’s CEO. “HBG is one of the best in the business and we can’t wait to create and deploy dynamic audio to complement their inspiring books. The range of titles and characters in the Little, Brown for Young Readers catalogue offer a perfect pairing for our interactive system. Monsters will roar, birds will sing, and wolves will howl!”
“I am thrilled that the Novel Effect app has the potential to bring beloved LBYR books to vivid life for young readers.” responded Megan Tingley, Executive VP and Publisher of Little, Brown Books for Young Readers. “We all know the magic of a book read aloud. The potential for drawing our young readers and their families further into the experience will help foster a lifetime love of literature. The titles we’ve chosen for launch are perfect for this immersive experience.”
“Hachette’s collaboration with Novel Effect continues our forward-thinking approach to publishing and commitment to bring new and engaging experiences to our readers,” concluded Tina McIntyre, Senior Executive Director of Content Development.
The initial release of Hachette’s titles will include:
TOOT & PUDDLE by Holly Hobbie
THE PEACE BOOK by Todd Parr
LITTLE RED RIDING HOOD by Jerry Pinkney
THE LITTLE SHOP OF MONSTERS, written by R.L. Stine and illustrated by Marc Brown
To experience some of Hachette’s titles with perfectly synced theme music and sound effects, download the Novel Effect app on iOS today while it’s still free! https://goo.gl/HAn744. The android version will be available March 2017.
Novel Effect is a startup based in Seattle, WA that creates interactive experiences using voice recognition. The patent pending technology syncs special effects including theme music, sound effects, character’s voices, and more as a story is read aloud. Reading becomes immersive, interactive, and engaging. Novel Effect was recently named a finalist for BookTech Company of the Year by The BookSeller, Best Reading App of 2016 by Education World, and selected for the marquee SXSW Accelerator in March 2017. For more information, visit www.novel-effect.com.
Hachette Book Group is a leading trade publisher based in New York and a division of Hachette Livre (a Lagardère company), the third-largest trade and educational publisher in the world. HBG publishes under the divisions of Little, Brown and Company; Little, Brown Books for Young Readers; Grand Central Publishing; Orbit; Hachette Books; Hachette Nashville; and Hachette Audio. HBG also provides a wide range of custom distribution, fulfillment, digital and sales services to third party publishers, including Harry N. Abrams, Amazing People Club, Chronicle Books, Disney Book Group, Gildan Media, Hearst Magazine, Hachette UK, Houghton Mifflin Harcourt, Kids Can Press, Marvel, Octopus Books, Paula Deen Ventures, Peterson’s, Phaidon Press, Phoenix International Publications (pikids), Quarto Publishing Group, Quercus, and Time, Inc. Books. For more information, visit www.hachettebookgroup.com.
Little, Brown Books for Young Readers is a division of Hachette Book Group, a leading trade publisher based in New York and a division of Hachette Livre (a Lagardère company), the third-largest trade and educational publisher in the world. HBG is made up of eight publishing groups: Little, Brown and Company; Little, Brown Books for Young Readers; Grand Central Publishing; Perseus Books; Orbit; Hachette Books; Hachette Nashville; and Hachette Audio. For more information, visit hbgusa.com.