First Book and Pearson have created a social media campaign to promote the importance of literacy and informed voting prior to Election Day, using the hashtag #ReadUP.
For every use of the #ReadUP hashtag through November 8, 2016, First Book will donate a book to a child in need, with funding from Pearson of up to $10,000. The campaign hopes to give children the necessary resources to explore their interests, ask questions, and become well-informed voters.
Key to the growth of an educated public is the ability to read and think. Raising the next generation of voters is dependent on the equitable and widespread distribution of books and educational resources. (First Book)