BizBash IdeaFest
October 24, 2012
BizBash IdeaFest is set to take place at New York City's Jacob K. Javits Convention Center on October 24th. Robin Adelson, Executive Director at Children's Book Council, will be participating on a panel called, "How I Pitched a New Event to the C.O.O.—And Pulled It Off."
Other panelists include Groupon Experiential Marketing Manager Noelle Provencial and Highline Capital Management CEO Howard Singer. "Robin Adelson will share how she conceived the Children's Choice Book Awards Gala as a signature event to cap off Children's Book Week, pitched it to her board of directors, and worked with her board, staff, and partners to execute the event."