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Edelweiss Incorporates DOGObooks Popularity Index in All Children’s Titles

September 30, 2015

For Immediate Release

Ann Arbor, Michigan – September 28th, 2015 – Above the Treeline is pleased to announce the addition of a DOGObooks popularity index to the buzz tracking tools within Edelweiss, its market-leading online publisher catalog service. Similar to the other buzz tracking tools in Edelweiss, the DOGObooks popularity index will include a link to the title page on the DOGObooks site where users can see how books are trending among kids.

“Providing book buyers and librarians with feedback on what kids think of a title adds another key piece of information to the Edelweiss platform,” said John Rubin, President and CEO of Above the Treeline, adding “DOGObooks has quickly become THE destination for kids to discover, rate and share their thoughts on books that inspire them. We’re thrilled to share this feedback with our user community to support marketing efforts and buying decisions for children’s books.”

DOGObooks features over 190,000 books followed by kids. The COPPA compliant site gives kids a safe place to express themselves and share their excitement for books. “We have always believed that kids would prefer book recommendations from their peers, rather than adults. Our unique platform allows them to connect with other young avid readers and discuss their favorite books in a safe and kid-friendly environment,” said DOGObooks CEO, Meera Dolasia.

The image below is an example of the Edelweiss title detail page with the DOGObooks popularity index. Click on the image to go to the page within Edelweiss. Click on the DOGObooks index to go to the review page on DOGObooks.

edelweiss

About DOGObooks
DOGObooks is the largest website for kids and teens to rate and review books. DOGObooks empowers young readers with a safe place to discover new books and share their thoughts with other kids. The site features book excerpts, trailers, clubs, contests and more for kids. See http://www.dogobooks.com/.

About Above the Treeline, LLC
Above the Treeline was formed in 2002 to provide independent booksellers with web-based analytical tools to help manage inventory and improve sales. The company expanded its services with the launch of Edelweiss in May of 2009, which has seen rapid and widespread adoption within the publishing community. Edelweiss helps publishers improve catalog accuracy, reduce catalog costs, and optimize their sales and marketing efforts. Today, Edelweiss is the place to find, learn about and order titles, and download advanced review copies for thousands of book-industry professionals. Almost 9,000 imprints are represented in Edelweiss from a range of publishers, from the largest US trade publishers to much smaller independent or distributed houses, including a growing number of publishers based outside of the US. For more information, visit http://www.abovethetreeline.com.

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Contact: Ruth Bradstreet
Director, Client Services
(734) 996-2730
ruth[@]abovethetreeline.com

or

Rupen Dolasia
DOGO Media
415-827-2257
rdolasia[@]dogonews.com

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