• Meet the Imprint

Little, Brown Books for Young Readers | January 24, 2013

by Allegra Green

LB Kids is an imprint of Little, Brown Books for Young Readers, a part of Hachette Book Group. The imprint focuses on publishing novelty books for young readers with interesting and innovative child-friendly specs and formats — everything from lift-the-flaps to pop-ups to books with finger puppets or plush animal ears. It is also home to many of LBYR’s younger licensed titles.

LB Kids features the work of award-winning talent including: Sandra Magsamen, Matthew Reinhart, Elise Broach and Cori Doerrfeld, Salina Yoon, Tad Carpenter, Rachael Hale, and more; plus licenses including Transformers, The Muppets, Super Hero Squad, and My Little Pony. The imprint also features novelty books and board books from the stars of LBYR’s picture book list. LB Kids published its first book in 2005 and releases approximately 25 books per year.

One exciting new title:

Sandra Magasmen’s new I Heart Learning collection features Red, Green, Blue, I Love You and Count My Kisses 1, 2, 3, with abacus-style beads built into each book. Coming in Spring 2013.

One classic title:

Ed Emberley’s Go Away Big Green Monster (now celebrating its 20th anniversary in print!) has die-cuts on every spread which reveal Big Green Monster’s eyes, nose, mouth. Kids will revel in saying, “Go Away!” as each part disappears again. Look for the adorable companion title, Nighty-Night, Little Green Monster, out this spring.

One title you may not have heard about:

Salina Yoon’s visually captivating Kaleidoscope features a real kaleidoscope lens built into the book that lets readers take an interactive journey. Pinwheel, Yoon’s follow-up book slated for the spring, includes an inventive spinning design on every spread.