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Digital Book World Conference Reports Trade Book Market is Stable

January 30, 2017

At the Digital Book World conference, keynote speakers reported that the trade book market is relatively stable.

The speakers were John Sargent, Macmillan CEO, and Jonathan Stolper, senior v-p and global managing director of Nielsen Book. Stolper noted that unit sales of print books rose 3.3% in 2016, as measured by Nielsen BookScan. PubTrack Digital service showed that e-book units fell 16% in the year. With sales of e-books declining since 2013 and sales of print units on the rise, total trade market unit sales were down 1.3% between 2013 and 2016, according to Stolper.

While trade publishing is and always will be a business driven by instinct, publishers need to use data better to make the entire publishing supply chain more efficient. (Publishers Weekly)

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