National Geographic Releases First iPad App for Kids
January 27, 2011
NATIONAL GEOGRAPHIC RELEASES FIRST iPad APP FOR KIDS
'Ultimate Dinopedia' is an interactive iPad encyclopedia that features comprehensive data, entertaining narration, and beautiful artwork and video of more than 700 dinosaurs
WASHINGTON (January)-National Geographic has brought dinosaurs into the digital age with the release of its stunning new iPad application "Ultimate Dinopedia: The Most Complete Dinosaur Reference Ever."
Based on National Geographic's award-winning children's book of the same name, the "Ultimate Dinopedia" is more comprehensive than any other dinosaur app, with vital statistics and pronunciations for more than 700 dinosaurs, plus stunning original artwork and multimedia enhancements. This book-based, stand-alone app, a first from National Geographic Kids, was developed with ScrollMotion, creators of original mobile applications.
Not only can kids read fascinating facts about their favorite dinosaurs, but they can also watch beautifully rendered videos showing how the colossal creatures would interact in the wild. The interactive family tree feature illustrates how some carnivores evolved into plant eaters. The preschool set can get in on the fun as well with the help of attention-grabbing narration and audio pronunciation.
"The iPad allows us to present fascinating topics like dinosaurs to young readers in a whole new way - we can engage them with sound, video, art and creative navigation," said Aaron Kohn, vice president of Corporate Strategy and Development and general manager of Mobile, National Geographic Global Media.
The National Science Teachers Association and the Children's Book Council named National Geographic's "Ultimate Dinopedia" book an Outstanding Science Trade Book for Students K-12. The book was also named to the Chicago Public Library's Best of the Best list.
The "Ultimate Dinopedia" app features the most up-to-date information possible and is sure to delight children and parents, aspiring paleontologists, or anyone else who finds these creatures cool.
"Ultimate Dinopedia"'s Features
- Beautifully illustrated profiles of more than 700 dinosaurs, with fact boxes, fun facts, size comparisons and the latest discoveries.
- Interactive narration, along with audio pronunciation and vital stats.
- Bonus videos for select dinosaurs, a visual table of contents and an interactive family tree that lets users jump to their favorite family of dinosaurs.
Pricing and Availability
"Ultimate Dinopedia" is $5.99 for the iPad and is available worldwide exclusively from the iTunes App Store in the Books section.
About National Geographic Ventures
National Geographic Ventures (NGV) is a wholly owned, taxable subsidiary of National Geographic Society. NGV, part of the editorial group National Geographic Global Media, includes National Geographic Television production and distribution; National Geographic Television International; Digital Media, including Nationalgeographic.com; and National Geographic Interactive Platforms, including the Mobile, Gaming and Maps business groups. NGV creates and distributes content across multi-platforms and media providing outlets for the hundreds of scientific and expedition-based grants awarded by National Geographic each year. For more information, go to www.nationalgeographic.com.
About ScrollMotion
ScrollMotion is a media and technology company devoted to preserving the art and culture of print in the digital publishing business. The company develops electronic platforms for the world's leading textbook, children's book and magazine publishers. ScrollMotion is also helping many of the greatest names in traditional media successfully transition to digital and mobile programming. Clients include Hearst Publications, Conde Nast, The Slate Group, Time Inc., Houghton Mifflin Harcourt, McGraw-Hill, Pearson, Hachette, Random House, HIT Entertainment, The Jim Henson Company, Sesame Workshop, National Geographic Society, and many others. Recent releases include Esquire for iPad and O the Oprah Magazine for iPad. To find out more, please visit www.scrollmotion.com.
Press Contacts
Tracey Daniels
Media Masters Publicity (National Geographic Children's Books)
E-mail: tracey@mmpublicity.com
Cell: (828) 808-2581
Aaron Watkins
Appency for National Geographic
Email: aaron@appency.com
Phone: (916) 692-5117